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Vogue Photo Festival - Huawei

A new Renaissance

The Renaissance was an era when Literature, the Arts and Science where in full bloom and that deeply inspires us still today, as shown by the works from contemporary artists who revisit ancient paintings or big fashion houses’ collections with a modern twist. Such cultural splendor changed the way man was perceived and brought about a new conception of life alongside with the reinstatement of ethical values and a greater freedom of thought and expression.

The Renaissance still holds a powerful appeal over us as it reminds us of what we are capable of when we cultivate change or turn it into action and creativity. How many times are we reborn in the course of our life? How many times we change the way we perceive the world or see with new eyes the reality that surrounds us, maybe with the “amazement of first times”? Sometimes major events push us in that direction,  more often it’s casual encounters and minor occurrences in our daily life. Our own renaissance may coincide with a new self-perception, with rediscovering something we had lost or forgotten, with the amazement of trying a brand new sensation, of thinking outside the box, of ceasing to have inhibitions caused by someone else, and not by us. What art form may represent this change of perspective better than photography? Like Wim Wenders said: “Through the lenses, those who take a picture  can leave themselves, and be on the other side, in the world, to better understand, see, feel, and love more”. A sharper vision that sometimes may turn into deep understanding or, on the contrary, may raise new interrogatives, since each image carries with itself a secret, something mysterious and unfathomable that may not be labeled or fully explained.

A revolution in our vision we can experiment with wherever we are and without having to turn to a camera, as demonstrated by Huawei with its new HUAWEI P20 and HUAWEI P20 Pro starting a true Renaissance of Photography. Thanks to these advanced photo cameras created in collaboration with storied brand Leica, and to a powerful artificial intelligence, these brand new designs allow to create professional images in real time, without losing the spontaneity of the moment. Skillfully blending art and technology, Huawei has started a new era of  smartphone photography, opening up endless possibilities for creative expression. With HUAWEI P20 and HUAWEI P20 Pro it will be possible to shoot and share easily the beauty of the world that surrounds us without caring about the limits imposed by the settings we are in. Taking pictures in poor lighting, for instance, is not a problem anymore: the Leica triple-camera  (featuring the highest number of pixels among modern smartphones) and the Hybrid zoom 5x featured in the HUAWEI P20 Pro, as well as the Leica dual-camera in the HUAWEI P20 design, make up an advanced photographic system capable of capturing more light and details at nighttime. The perfect shot in every situation is guaranteed by the sophisticated artificial intelligence that can automatically detect over 500 scenarios and select the camera’s most suitable settings to obtain top quality images. Better image stabilization, better  focalization and exact reproduction of color, a refined design: with its top quality assets Huawei enables us to make our ideas come true.

Inspired by this celebration of the art of light, Vogue Italia and Huawei, main partner of BASE at Photo Vogue Festival, call all photographers to take up the challenge to represent #AnewReinassance visually for the festival’s third edition.

by Francesca Marani

Art photography , Arts , Photographers , Photo Vogue Festival